Content and Social
CONTENT CREATION / SOCIAL MEDIA / VIDEO / GRAPHIC DESIGN
In this world of @handles and #hashtags, social media rivals if not surpasses more traditional forms of entertainment in terms of time spent and continuous active engagement. The line between advertisement and entertainment has been blatantly blurred, and it is imperative for brands to have their own social channels to claim legitimacy and to optimize their reach; however, the mere existence of a social channel is not nearly enough to attract and maintain customers. Brands must create and strategically post original, engaging, relevant, tonally aware content to remain relevant and attract and convert an audience.
I have created content and social strategies for many brands with these goals at the forefront. My awareness of the constantly changing social platforms and their algorithms, my ability to create content in multiple formats, my ability to create a comprehensive, effective social strategy, and my experience in influencer marketing all allow me to optimize performance for brands in the social space.
Firsthand experience
In addition to creating content for brands, I’ve also appeared in social content using my own channel, @kmulisakitty. My experience playing multiple roles in the social media space has given me a unique and valuable perspective on social strategy. Social media and forms of content are always changing, and the most successful, durable brands / influencers adapt to these changes. A strong social presence is no longer negotiable for brands; it is necessary to establish legitimacy and maintain relevance.
Sample social content
Sample ugc clips
A few select clients
Full list available upon request
